When it comes to caring for our dogs, cats, and other pets, many devoted pet owners will do just about anything to make sure that our fur kids lead healthy, happy, and pampered lives. Trends in the pet industry reflect our continuing interest in providing the best food, products, and care for our four-legged friends.

What will be the hottest trends in the pet business in the coming year? Industry experts predict the pet industry will continue to grow by leaps and bounds. Here are the top projections:

Natural Pet Products

Consumers will continue to be aware of the safety and sustainability of the products they buy, and that goes for pet food and other supplies. More and more of us will be seeking out natural pet food, cat litter, flea and tick products, grooming products, and toys.

Specialty Pet Services

We also will continue to provide our pets with the best care we can. The market for upscale pet services will continue to grow. Areas include training, grooming (and other “spa” services), behavioral consulting, photography, and boarding/pet sitting.

Pet-Friendly Business

Other pet trends to watch for include the growth of mobile dog and cat grooming services, more businesses like stores and restaurants that welcome pets, pet-friendly travel and hotels, and the growth of pet health insurance.